Why you should digitalize

Learn all about our digital workflow platforms

Our core product, eTray, is without comparison the best case and workflow management software on the market. eTray is designed to optimize customer service centers and increase the quality of the service rendered. In other words, eTray results in better response times, improved service levels, and ultimately in more satisfied customers.

Digital workflow management software

eTray supports, optimizes and automates work processes, handles all written correspondence (emails, SMS, letters, contracts, faxes, etc.) and distributes the task to a relevant agent based on a workflow laid out to satisfy the needs of a specific company or department. eTray keeps track of all the history pertaining to a customer case on the case (or ticket) itself, which makes it an extremely powerful tool for reducing work load, error rates and overlooked details in the customer service center.

eTray automates work tasks in the customer service center by integration with other IT systems in the company, e.g. the CRM and the ERP systems. By handling a large number of time consuming routine tasks digitally, agent resources are freed up for other tasks.

Optimization via eTray provides a much speedier and better service experience for the end customer.

eTray is the most comprehensive solution on the market

Case management

In eTray, all activities on a case are kept on the case (or ticket). All history, e.g. previous communication with the customer, actions taken by colleagues, customer information, etc. is available to all members of the customer service center. This provides the individual agents and the customer service management with a full overview of the customer correspondence along with detailed statistics on time consumption, internal service levels, open cases, work load, etc.

BPM – workflows and automation

In eTray it is possible to fully automate routine tasks and work processes, rendering manual resources completely obsolete. Examples of such tasks are handling of emails and contracts, follow-up, etc. For the individual agent it means that time is being freed up for other tasks and the quality of the services rendered is increased. Super users can set up even complicated work processes themselves using eTrays graphical workflow designer and have the management and prioritization
of tasks be handled automatically.

Statistics and reporting tools

eTray generates an automatically updated overview of all tasks including service level compliance, number of cases in pipeline, incoming tasks over the last 24 hours, etc. The service level status is shown in real time using a graphical traffic light indicator to display the severity. Using eTray’s built-in reporting tool a number of standard reports can be pulled, including individual employee records for coaching purposes, productivity reports and detailed service level reports. eTray’s statistics have been designed so that they can be pulled and shown in reports adapted by other IT systems in the company, e.g. by the BI solution software.

All channels in one spot

eTray handles all types of written interactions, including emails, SMS, physical documents, social media and chat. Furthermore, customer calls can be logged in eTray via integration with the company’s phone system. Based on keyword recognition the interaction is channeled to the relevant agent or team, and eTray thereafter manages service levels and the continued handling. Regardless of the nature of the interaction, all information is gathered as history on the case.

Efficient handling of emails

eTray features a number of tools to ease email handling. E.g. eTray provides assistance when a mail is to be answered manually by proposing standard phrases that match the nature of the interaction. When the agent chooses a template or a phrase, eTray automatically merges customer information into the email (e.g. from the CRM system) before sending it. Furthermore, eTray can answer and send emails automatically based on templates with merge fields or information pertaining to the case in question. All answered emails are added to the case in eTray so that all history is kept in one place.


eTray comes with a configurable integration layer and an API ensuring that eTray can easily be integrated with other IT systems such as CRM, ERP, billing systems, etc. Customer data can be collected and added to a case and tasks can be fully automated by letting eTray perform actions in other systems. Integrations are configured in eTray’s administration module and do not require the involvement of system developers. Using eTray’s API other systems can gather information from eTray and open cases etc. via web services.